Our team are evolving the display industry through groundbreaking R&D and products.



Holography is the ultimate display technology and ushers in a revolution in the interaction between human and machine. It no longer exists only in the realms of science-fiction. VividQ is bringing holographic display from inside academic labs and into the commercial world for the first time.

VividQ software computes complex light patterns to project three-dimensional holographic images which integrate seamlessly into the real world, recreating the way we observe depth naturally. Display devices running computer-generated holography create highly realistic and interactive visual experiences.

Our technology is used by global tech companies, from early-stage innovation all the way through to consumer-ready products. The VividQ Partner Ecosystem brings together the essential components to reach mass consumer adoption.

Our team of world-class thinkers and creators consists of engineers, developers, scientists, and commercial minds committed to leading and accelerating the display technology ecosystem. VividQ has strong links to the University of Cambridge Photonics Department and is backed by leading international investors




Leadership Team

Our team’s perspectives and skills are combined in the core vision to bring 3D imaging and advanced holographic display to the market.

They have been recognised by scientific, technology and business communities and regularly contribute to industry conferences and events.

Darran Milne
Co-founder and CEO

Darran Milne is a Co-founder and Chief Executive Officer at VividQ. As CEO, he heads the company’s technical and commercial strategies, developing VividQ’s software and IP to bring true holographic display to the market. He was responsible for directing VividQ’s original research and development efforts, and initiated the first partner collaborations.

As a mathematician and theoretical physicist by training, Darran has experience in the academic and commercial world. As a leading analyst at a financial software company, he led new development initiatives and managed client implementation projects. His extensive experience in commercialising software products has been key to VividQ’s rapid growth.

Darran holds a PhD in Quantum Information Theory and Quantum Optics from the University of St Andrews and the Max Planck Institute.

Aleksandra Pedraszewska
Co-founder and COO

Aleksandra Pedraszewska is a Co-founder and Chief Operating Officer at VividQ. As COO, Aleksandra leads VividQ’s sales and marketing efforts and manages day-to-day financial, legal and operational activities. She focuses on bringing VividQ’s software and IP to the market with pioneering technology companies, and on maintaining investor relations.

Before joining VividQ’s founding team, she gained professional experience at Rolls-Royce, HBO, and an investment fund IdeaLab Ventures.

She was named as a Forbes ‘30 under 30’ in the Technology Europe category, listed in the ‘25 under 25’ ranking by Tech London Advocates and won the Women in Technology World Series “Rising Star” award in 2019.

Aleksandra is a certified project manager and a graduate of Cambridge Judge Business School.

Dr Andrzej Kaczorowski
Co-founder and Chief Scientist

Andrzej Kaczorowski is a Co-founder and Chief Scientist at VividQ. His near decade of research in the field of holography laid the foundations of VividQ’s innovation. He holds an interdisciplinary scientific background. He earned a PhD and MRes in Engineering from the University of Cambridge and a BSc in Physics and Computer Science from King’s College London.

Starting VividQ out of his PhD, Andrzej led the proof of concept work, resulting in the design of VividQ’s first core patented algorithm.

Andrzej established and now leads a multidisciplinary research team on a mission to generate concepts and prototypes, bringing true holographic display to next-generation display devices. As an author of over 10 publications and patents, Andrzej frequently speaks at renowned conferences such as SPIE AR|VR|MR, SPIE Photonics West and Display Week.

Tom Durrant
Co-founder and CTO

Tom Durrant is a Co-founder and Chief Technology Officer at VividQ. He leads product development and delivery at VividQ, with the aim of bringing true holographic display to ubiquitous commercial and enterprise applications. He also oversees the software and hardware teams that follow agile practices, facilitating the integration of innovations generated at VividQ into well-engineered products.

Tom’s technical expertise in real-time hologram generation procedures ranges from low-level algorithm development to architecture and data pipelines.

He is a graduate of the University of Cambridge with a Masters in Mathematics, and Foundations of Computer Science with Distinction from the University of Oxford. He also has development experience from Roke Manor Research and HP Autonomy, and has been a supervisor of computational projects at the University of Cambridge.

Commercial and Technical Team Leads

Our team’s extensive experience covers both the academic and business worlds. They are leading their respective teams in the aim to bring holography into the mainstream.

This is through combining over 30 years experience in groundbreaking holographic display research, acute business acumen and strong industry networks as part of the alumni groups of Universities of Oxford and Cambridge.

Dr SJ Senanayake
Co-founder and Head of External Development

SJ holds a Masters in Engineering specialising in Electrical and Electronic Engineering and a PhD in Engineering from the University of Cambridge, the latter of which was focused on holography and fibre optic sensing.

From this technical knowledge and his experience leading the Business Inclusive Lab, SJ manages VividQ’s product offerings with a highly technical and business benefit approach.

Dr Roman Pechhacker
Co-founder and Head of Internal Development

Roman holds a doctorate in physics and astronomy. Alongside his extensive experience in computation and simulation, Roman has published four academic publications and holds a PhD on solar plasma wave generation and absorption.

He applies his interest in Machine Learning, High Performance Computing and Algorithms to projects he leads at VividQ. With extensive software experience, he brings a deep technical understanding when leading the software team, essential when bringing deep tech to real-world applications.

Richard Taylor-Colville
Head of Sales & Licensing

Richard has led sales departments for close to 20 years. His experience includes managing and building robust sales teams who serve both local and global markets.

His international career has seen him lead teams in sectors including technology and telecoms. These global companies include award-winning SIM OEM Equatel, and cloud communications provider Telappiant. Richard has worked with large corporates to smaller startups both in-house and as a consultant. This rounded approach has honed his strategic vision of how to best build, grow and retain clients. He has delivered results including new business growth of over £5m in just the first six months of campaigning and successfully launching several new platforms including PCI DSS and Mobile Money to market.

Alfred Newman
Head of Research

Alfred is Head of Research at VividQ, delivering innovations in holographic display that set a new standard for image quality, resolution, brightness and compactness. He has over a decade of experience in finding practical ways to deploy emerging photonics techniques, having joined VividQ from Cambridge Consultants where he led the Applied Science capability, specialising in the miniaturisation and manufacture of advanced optical sensing systems for consumer, industrial and medical applications. Alfred holds a Masters in Astrophysics from the University of Cambridge, his Master’s thesis on wavefront sensing for adaptive optical systems being awarded the highest mark in his year.


KPMG Best British Tech Pioneer 2020
Alibaba Jumpstarter Finalist | Top Innovative Start Up | Audience Favourite
WebSummit 2018 Top 100 Most Hyped Start-Ups
TechTour Best Digital Company Winner 2020
Pitch@Palace 2020 Winner