Augmented reality (AR) is a major theme for all the leading consumer electronics companies, attracting billions of dollars in investment and R&D in the search for the ideal consumer wearable device. The excitement around AR is well-founded for its potential to be the ‘future of computing’, giving users the ability to overlay virtual images seamlessly into the real world.

For the first time, holographic display technology is now within reach. Computer-Generated Holography represents the ultimate in display technology and ushers in a revolution in the interaction between human and machine.

VividQ’s latest whitepaper explores the principles behind holography, how the technology is used in AR wearables and its path to consumer adoption.

Includes quotes from Microsoft, HTC Vive, NVIDIA, Coretronic and iView.


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Holographic AR displays uniquely promises technological engagement that is more active, more social, and more aware of the world around us.

Rachel Brown, Research Engineer at NVIDIA

Depth is a key benefit that holography can provide to AR devices. Use cases like mixed reality training will benefit significantly from the ability to display objects at correct depth, allowing them to merge seamlessly into the real world.

Dennis Deng, Principal Engineer at HTC Vive

Holographic display allows true multi-depth imaging and promises to solve many problems standard stereoscopic displays have, thereby providing obvious benefits in viewing comfort.

Bernard Kress, Partner Optical Architect at Microsoft

With several advancements in key technologies, AR wearables represent the holy grail and have the potential to one day replace our smartphones.

Steve Yeung, CEO at iView

By retaining all depth information, holography allows people to see and sense images in a way that is the most realistic, comfortable and natural.

Fleming Chuang, CTO at Coretronic


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